My Shade & Texture is a retail and DIY wellness destination promoting sustainability and community wellness. We offer a curated selection of sustainable beauty, hair care, and wellness products, including customizable and refillable options and a DIY bar where customers can customize their products."

My Shade and Texture® is dedicated to creating an atmosphere that encourages agile shopping for hair care products. We focus on connecting our brands with the consumers so that men and women can feel confident in their purchase rather than feeling as though they've just collected random products to try. Typical hair and beauty supply stores are often massive in size, with an apparent small product section on a poorly merchandised space that supposedly caters to men and women with textured hair. Many times, a shopper must pass aisles of product before making their way to these sections. Additionally, these sections are stocked with a few products lines incomplete for an adequate natural hair care regimen.