Greensboro Black-owned beauty store making history | ‘Personal Treasures’ is going above and beyond for its customers by providing hair products for all types of hair. "I remember when you could hardly reach the register, you had to stand on a crate,” said Everett Bruce, the owner of Personal Treasures Beauty Supply and Salon. Bruce and his granddaughter, Krista Morehead, are the dynamic duo behind the only Black-owned and Black-operated beauty supply store in Greensboro.