Owner Constance Mims said that the idea of opening a beauty supply store is the fulfillment of an idea that has been in development for some time. She said that there is a need in Hancock County for a beauty supply store that caters to all women.

The new store offers a broad variety of hair care and styling products, including hair pieces, braided hair, crocheted hair, spiral curls, natural flowing curls, straight hair, hair on tracks, coloring, oils and creams, hair-growth products, and other treatments. The store also has a broad selection of wigs.