This company was originally founded to help bridge a gap between what is needed in the beauty supply industry, versus what is actually available to many minorities. The goal was to create an environment where customers can shop and get help from knowledgeable team members, without being harassed. This company also put a special emphasis on finding the right product mixes for textured hair. After the tedious process of doing market research, taking courses, and securing funding, many companies still refused to give the owners the accounts they needed to do business, due to obvious prejudices and racial division. After 3 years of obstacles, sacrifices, and negotiating, Zoet Beauty Supply was eventually able to open their doors, despite the challenges cast upon them by the majority, Zoet Beauty supplies cosmetic products for hair care, nail care, and skin care, clothes, shoes, accessories, jewelry, synthetic hair, human hair, virgin hair, hair appliances, and more"